SEO & SEM
SEM (Search Engine Marketing) is a digital marketing study closely related to SEO (Search Engine Optimization) that aims to get the best position in google and similar search engines. The difference here is that your website can rank high in search engines through paid advertising; i.e., you need to use a PPC (Pay Per Click) model. In other words, it is the use of online advertising in search engine results to help users find your website.
Ten years ago, everything was much simpler. Now, the variety of online advertising channels that allow you to reach your target audience has increased. Reaching the right target audience with the right content through the right advertising channel has become an art form.
SEM (like SEO) is also part of the overall marketing methodology. If you have a budget to invest in advertising or promotion, don’t waste it with hearsay. When you contact us, we will find out which advertising channels are best for your target and market by applying our Growth hacking strategies. As TACAN Agency, we know that there are many ways to promote your product and make your venture successful.
Search engine marketing and search engine optimization are critical for all businesses. If you’ve spent all the resources you have and no one knows about your products, there’s something wrong.
Web optimization and SEO (Search Engine Optimization) are digital marketing techniques used to rank your website organically (naturally) in search engines such as Google, Yahoo, Bing. In other words, search engine optimization is a methodology of techniques and strategies. The tactics used in this sense are applied to rank higher in search engines when certain keywords (of course, related to your industry) are queried and increase the number of visitors to your website relevant to your business.
SEO should be part of your marketing strategy, but it shouldn’t be the only thing to pin one’s hope upon.
Search Engine Optimization is a marketing discipline that focuses on increasing visibility in organic search engine results. SEO covers website optimization, keyword analysis, link building (backlink), and many other tactics based on high ranking. These techniques and the quality of their implementation improve your website’s presence in organic search engine results. Ranking high in related searches means you gain more visitors and more potential customers.
Of course, such gains require a process. SEO is a fundamental strategy for a sustainable business. Some “marketing agencies” or “experts” will tell you that they can create a great SEO campaign for your website in a matter of days or weeks. Be careful that such statements are a form of deception. We know all white SEO and black SEO strategies and tactics. Such a world does not exist! It is not easy to think smartly and create strategies and tactics. SEO is experience, patience, that is labor.
SEO is complex. It takes time and dedication. Even if most people can simply understand the basics depending on the time, energy, and willingness level, in order to truly implement SEO, you only need experts who solely focus on this subject.
The success of SEO is primarily due to the quality and originality of the content created. At TACAN Agency, we have a content creation team and strategists who can organize maximum interaction to make your company stand out.
In our experience, implementing a good SEO strategy will take 6 to 12 months, regardless of the industry, and regular work will be needed after that.
Don’t forget! Search Engine Optimization will have a strong long-term impact on your company’s success.
Google and other search engines continue to evolve with new SEO rules. We understand them with our experts and continue on our way with new methods.
If you are looking for visibility and sustainability, please feel free to contact us!